From Houston, with care.
"We started Babanuj to put heirloom sweets in the hands of people who grew up with them — and the people about to discover them."
Babanuj is the umbrella house. We curate the heritage brands you see in the pantry — Zaitoune, Leen, Crush, and others — and we also make our own things: gift assortments, holiday boxes, and seasonal blends you won't find anywhere else.
Every Babanuj-branded product is assembled in Houston, from components sourced through our partner houses. The work is done in-house so we can move quickly on holidays, Eid, and pop-up collaborations.
Our goal is simple: never compromise on the originals, and use Babanuj's house line to fill the gaps the heritage houses don't.
Everything from Babanuj
A few moments in the history
Babanuj launches as a curated import house.
First in-house gift boxes ship for Ramadan + Eid.
Holiday line expanded to 23 SKUs.
Wholesale program opens to U.S. specialty retailers.
